Why Choose Nature Made® Prenatal Vitamins Over Other Brands

Pregnancy is an exciting time, but it also brings many questions about how to best care for yourself and your growing baby, such as: What foods should I eat (or avoid)? Do I also need to take a prenatal multivitamin? Which prenatal vitamins should I choose?

These questions matter, and we at Nature Made^® believe you deserve reliable, science-backed health information so you can make informed choices, especially when the market is flooded with prenatal supplements from many different vitamin and supplement brands.

Some brands take a minimalist approach to prenatal formulations, offering only a limited selection of essential vitamins and minerals, whereas Nature Made Prenatal + Folic Acid & DHA softgels provide 20 essential nutrients in just 1 daily softgel.

Do the number of nutrients in a multivitamin matter? We believe it does.

Nature Made takes a science-backed approach to our prenatal formulations by relying on in-house experts and recommendations from leading health organizations, because we want you to feel cared for with a multivitamin that provides the nutrients needed to support your health and your growing baby.^†

Here’s how our Prenatal Multivitamin + Folic Acid & DHA Softgels stack up against another brand:

Let’s take a closer look at the nutrients leading health organizations recommend including in a prenatal vitamin, and how our prenatals are thoughtfully formulated to help meet your increased needs during pregnancy.

What to Consider When Comparing Prenatal Vitamins

Pregnancy places incredible demands on your body and increases your nutrient needs, but getting the recommended amount of every essential nutrient through food alone can be challenging. That’s why OBGYNs and physicians often recommend multivitamin supplements for expectant mothers to help them meet these increased demands. A multivitamin offers a wide array of key nutrients in one convenient package.

So, if you’re pregnant, planning a pregnancy, or simply a woman of childbearing age, a prenatal multivitamin can support your current and future needs. Not all prenatal formulations are created equal, so how do you choose?^†

Here’s a quick checklist:

• ✓ Breadth of nutritional support: Check the supplement label to see if it includes the nutrients that experts recommend and what research shows women need during this time.
• ✓ Key nutrients at recommended levels: Check how much of each nutrient you are receiving per daily serving and how it matches up with recommendations—we’ll get to these amounts next.
• ✓ Quality standards & third-party testing: See if the brand discusses its quality standards, and if the supplement has third-party verifications for quality, purity and potency.
• ✓ Talk to your doctor: Get recommendations directly from your doctor. As with anything health-related, your primary healthcare practitioner is best suited to guide you in evaluating prenatal options and determining which supplement best aligns with your needs.

How Prenatal Formulas Compare to ACOG Recommendations

What do experts say about which nutrients to prioritize during pregnancy? For that guidance, we turn to the ACOG.

First, what is the ACOG? It’s the American College of Obstetricians and Gynecologists, a leading professional organization of doctors who specialize in pregnancy and women’s health. Their nutritional guidance is evidence-based and designed to help women get the vitamins, minerals and other nutrients they need to support their health as well as baby’s growth and development during pregnancy.

Here’s a quick rundown of the ACOG-recommended nutrients that may be missing from another brand’s formulations:

Other vital nutrients for mom and baby during pregnancy that some other brands leave out include zinc and additional B vitamins like B1, B2, B3 and B5.

Another important nutrient a mom needs during pregnancy is Choline, as it supports mom’s healthy brain and nervous system and baby’s healthy brain and spinal cord development. However, 95% of pregnant women do not meet the recommended daily intake for Choline, which is 450 mg during pregnancy.^[2] Nature Made Prenatal Multivitamin Softgels + Choline Capsules duo pack provides 265 mg of Choline per serving, helping to fill this common pregnancy nutrient gap.^†

Nature Made brings over 50 years of expertise to help you feel confident in the supplements you take. We’re also the #1 Pharmacist Recommended Vitamin & Supplement Brand.* Our Prenatal Multi + Folic Acid & DHA Softgels are USP-Verified and provide a broad range of key nutrients, including many important ones some other brands leave out.

Nature Made^® Provides a More Substantial Formula for Prenatal Nutrition

Nature Made Prenatals are designed with mom and baby in mind, including nutrients that may be hard to get enough of from everyday diets. National nutrition research found that about 1 in 5 pregnant women don’t get enough calcium from their diet.^[1] Additionally, several essential vitamins and minerals have nutrient shortfalls, including vitamin A, C and D, magnesium, iron and zinc.^[2]

Our Prenatal Softgels are the #1 Best Selling Prenatal Vitamin§ providing extensive nutritional support for both mom and baby with 20 essential nutrients, and clinically proven absorption of folic acid and iron.^†

When Choosing a Trusted Prenatal, Look for Third-Party Verification & Quality

Nature Made is the national vitamin brand with the most products verified by USP for purity and potency. What does that mean, exactly?

United States Pharmacopeia (USP) is a nonprofit scientific organization that has established quality standards for medicines, dietary supplements and foods. USP is the only federally recognized standards-setting organization that also offers third-party verification.

A Nature Made supplement with the USP Verified Mark tells you it has been:

• Independently tested & verified for quality
• Contains the ingredients listed on the label in the declared potency and amounts
• Has been made according to FDA current Good Manufacturing Practices (cGMP)

Nature Made was the first brand to obtain USP third-party quality certification. All Nature Made prenatal vitamin supplements are USP-Verified for quality and purity because your trust matters to us.

The Nature Made^® Difference in Science-Backed Prenatal Nutrition

We believe the care you put into making thoughtful choices for yourself and your baby deserves the same care from us. That's why we thoughtfully formulate our prenatal supplements with a wide range of vitamins and minerals to support your increased nutritional needs during pregnancy, because your daily nutrition deserves more than other brands’ limited selection of nutrients.^†

We want you to feel informed and confident in the choices you make during this journey. Explore our prenatal options, review product labels, and talk with your trusted healthcare professional to find the right nutritional support for you and your baby.^†

*Based on a survey of pharmacists who recommend branded vitamins and supplements

† These statements have not been evaluated by the Food and Drug Administration. These products are not intended to diagnose, treat, cure, or prevent any disease.

References:

1. Bailey RL, Pac SG, Fulgoni VL 3rd, Reidy KC, Catalano PM. Estimation of Total Usual Dietary Intakes of Pregnant Women in the United States. JAMA Netw Open. 2019 Jun 5;2(6):e195967. 10.1001/jamanetworkopen.2019.5967.
2. Devarshi, P., et al. Nutrient Gaps in US Adults by Age and Gender: Vitamin A, D, E, K, C, Magnesium, Calcium, Choline and Dietary Fiber. Journal of the Academy of Nutrition and Dietetics 120.9 (2020): A27. 10.1016/j.jand.2024.04.017.