Last Updated: December 28, 2022
As the types of personal information we collect, how we collect and use such personal information and to whom and under what circumstances we disclose it may differ from brand to brand, please see the privacy policies on our other websites for those brands (e.g. www.pharmavite.com, www.nurish.com and www.equelle.com), and for the brands of our subsidiaries (www.megafood.com, www.uqora.com, and www.innateresponse.com).
If you do not agree with the practices we have described in this Policy, please do not share your personal information with us. By sharing your personal information with us, by reaching out to us by email or postal mail, or by accessing or using our Site, you agree to our use of your information as described in this Policy.
OUR INFORMATION COLLECTION PRACTICES
We collect information about you in many ways from many places. We may collect information from you through this Site, phone, mail, email, fax, or mobile application interactions you have with us or our service providers or business partners. The information collected may vary depending upon what specific products or services you are requesting or obtaining from us.
Some of the information we collect may include information that identifies, relates to, describes, references, is capable of being associated with, or could reasonably be linked, directly or indirectly, with you or your device (“Personal Information”).
Personal Information does not include (and therefore is not covered by this Policy): (i) publicly available information or lawfully obtained, truthful Information that is a matter of public concern, or (ii) de-identified or aggregated consumer information.
CATEGORIES OF PERSONAL INFORMATION COLLECTED
We and our service providers may have collected and processed the following categories of your Personal Information in the past 12 months for the business purposes described in this Policy. We expect to collect and process in the future the following categories of your Personal Information for the business purposes described in this Policy.
A real name, alias, postal address, unique personal identifier, online identifier, Internet Protocol address, email address, account name, or other similar identifiers.
B. Personal information categories listed in the California Customer Records statute (Cal. Civ. Code ¤ 1798.80(e))
A name, signature, physical characteristics or description, address, telephone number, insurance policy number, education, employment, employment history, bank account number, credit card number, debit card number, or any other financial information, medical information, or health insurance information. Some personal information included in this category may overlap with other categories.
C. Protected classification characteristics under California or federal law
Age (40 years or older), race, color, ancestry, national origin, citizenship, religion or creed, marital status, medical condition, physical or mental disability, sex (including gender, gender identity, gender expression, pregnancy or childbirth and related medical conditions), sexual orientation, veteran or military status, genetic information (including familial genetic information).
D. Commercial information
Purchasing or consuming histories or tendencies.
E. Biometric information
Genetic, physiological, behavioral, and biological characteristics, or activity patterns used to extract a template or other identifier or identifying information, such as physical patterns, and sleep, health, or exercise data.
F. Internet or other similar network activity.
Browsing history, search history, information on a consumer's interaction with a website, application, or advertisement.
G. Geolocation data.
Physical location or movements, including device location.
H. Audio, electronic, visual, thermal, olfactory, or similar information.
Call recordings, such as calls to our customer care team
K. Inferences drawn from other Personal Information.
Profile reflecting a person's preferences, characteristics, psychological trends, predispositions, behavior, attitudes, intelligence, abilities, and aptitudes
L. Sensitive Personal Information
a. Personal Information that reveals:
i. Precise geolocation;
ii. Racial or ethnic origin, religious; philosophical beliefs; or
ii. Contents of a consumer’s email and text messages, unless the business is the intended recipient thereof.
b. Biometric data processed for the purpose of uniquely identifying a consumer; or
c. Personal Information collected and analyzed concerning a consumer’s health.
We retain each of the categories of Personal Information listed above for the period reasonably necessary to provide goods and services to you and for the period reasonably necessary to support our business operational purposes listed under “Purposes for Collection.”
PURPOSES FOR COLLECTION
We may use the Personal Information we collect, including information that we combine from your interactions with our Site, from you and your device, service providers or third parties to conduct our business and to provide you with our quality products, services, and experiences. Here are ways we use your Personal Information:
To provide you access to the Site, including to service your account and membership, and maintain the security of both.
To provide you products and services, including providing information, content, products, or services, and fulfilling your requests or purchases, such as order fulfillment.
To personal your experiences with us, including to remember your interests and preferences, personalize our Site and the content, products, and services we make available to you through the Site, facilitate interactions with us, track and categorize your activity and interests on the Site, including identifying and linking the different devices you use, and to enrich your experience on the Site.
To provide information, including information about the Site or required notices.
For analytics, including understanding how you use our Site, products, and services.
To improve and develop, such as improving and further developing our products, services, and our Site content, features, performance, and support.
To provide customer support.
To manage your account with us, including setting up, registering, and maintaining your account with us.
To communicate with you, including when you place an order; to obtain information about you; to respond to your inquiries, concerns, and requests; contacting you about your transactions or account; to communicate a contest, sweepstake or survey; to provide updates on any orders; to let you know an item is back in stock; or to provide other legal or service-related notices about our Site.
For marketing and advertising, such as delivering marketing communications, promotional materials, or advertisements about the Nature Made® brand, other Pharmavite brands, the brands of our subsidiaries, or third-party products or services that may be of interest to you, including to display targeted ads to you elsewhere online (see your options related to marketing and advertising in the Your Rights section below).
For legal and safety purposes, including to defend or protect us, you, or customers, or third parties, from harm or in legal proceedings; to protect our rights or the rights, property, and safety of others; to comply with legal obligations; to maintain the security of our customers, employees, and property; to pursue remedies available to us and limit our damages; to respond to court orders, lawsuits, subpoenas, and government requests; to comply with judicial proceedings, court orders, legal processes or lawful requests from government authorities; to address legal and regulatory compliance; and to notify you of product recalls or safety issues.
We may combine or aggregate any information we collect for any of these purposes. We may also anonymize your Personal Information in such a way that you may not reasonably be re-identified by us or any other organization and may use such anonymized information for any purpose.
DISCLOSURES TO SERVICE PROVIDERS AND THIRD PARTIES
Disclosures to Service Providers
In the past 12 months we may have disclosed, and we may disclose in the future, each of the categories of Personal Information described above to our service providers for business purposes. These business purposes include the following: to maintain or service accounts; to provide customer service; process payments; to fulfill orders; to communicate with you; to provide advertising or marketing services: to provide analytic services; to support internal research; to verify service quality; to address online fraud and security; to support our business; and/or to provide similar services on our behalf. If we disclose your Personal Information to a service provider, we do so pursuant to a written contract that prohibits the service provider from retaining, using, or disclosing the Personal Information for any purpose other than for the specific purpose of performing the services specified in the contract, or as otherwise permitted by applicable law.
Disclosures to Third Parties for Monetary or Other Consideration or For Cross-Contextual Behavioral Advertising
We are required to describe certain disclosures of Personal Information as “sales” where we receive valuable consideration. No money is paid in exchange for your Personal Information. In the past 12 months, we may have shared, and we may share in the future, each of the above-listed categories of information:
- With business partners, such as ad networks, who may deliver marketing communications, promotional materials, or advertisements that may be of interest to you. These business partners may engage in cross-contextual behavioral advertising on our behalf; and
- With subsidiaries, who may deliver marketing communications, promotion material, or advertisements that may be of interest to you regarding their brands; and
- With third parties when you engage in or interact with co-branded or co-sponsored content or activities.
Additionally, we may disclose in the future each of the above-listed categories of information to third parties:
- Upon your request or approval, though we may not be able to accommodate all requests.
- As reasonably necessary to facilitate a merger, acquisition, sale, joint venture or collaboration, reorganization, divestiture, assignment, transfer, or other disposition of all or any portion of our business, assets, or stock (including in connection with any bankruptcy or similar proceedings), or other types of strategic business transactions.
- To law enforcement, government entities, including regulatory agencies and courts, as reasonably necessary for our business operational purposes, to assert and defend legal claims, and otherwise as permitted or required by law.
SOURCES OF INFORMATION
We obtain Personal Information from the following categories of sources as further explained below:
Directly from you. For example, from forms you complete or products you purchase. You may choose not to provide us with your Personal Information. If you choose not to provide us with this information, you may still access and use portions of the Site. However, you may not be able to use portions of the Site which require you to provide Personal Information, such as the checkout page.
Indirectly from you. For example, through information we collect while providing services to you and from observing your actions on the Site.
Automatically from you. As you navigate through the Site, information collected automatically may include usage details, IP addresses, and information collected through cookies, web beacons, and other tracking technologies. More specifically, this is collected through device identifiers (e.g., IP address, MAC address, other device IDs), IP address demographics (location, language, country of origin, etc.), technical device data (e.g., domain server, type of device, type of web browser) and activity information (e.g., access times, pages visited, search history, referring web site addresses, interactions with Site features).
Service providers and other third parties. We have previously collected and may continue to collect Personal Information from outside sources, including, advertising networks, online social networks, internet service providers, data analytics providers, government entities, operating systems and platforms, social networks, and data brokers. We have relationships with these third parties who may collect or receive information and use this to assist in analyzing our business and customers.
USES AND DISCLOSURES OF SENSITIVE PERSONAL INFORMATION
We only use and disclose Sensitive Personal Information for the following purposes:
- To perform the services or providing the goods reasonably expected by an average consumer who requests those goods or services.
- To ensure security and integrity to the extent the use of the consumer's Personal Information is reasonably necessary and proportionate for these purposes.
- To prevent, detect, and investigate security incidents that compromise the availability, authenticity, integrity, or confidentiality of stored or transmitted Personal Information.
- To resisting malicious, deceptive, fraudulent, or illegal actions directed at the business and prosecuting those responsible for those actions.
- To ensure the physical safety of natural persons.
- For short-term, transient use, including, but not limited to, nonpersonalized advertising shown as part of a consumer's current interaction with us; provided that we will not disclose the consumer's Personal Information to a Third Party and or build a profile about the consumer or otherwise alter the consumer's experience outside the current interaction with the business.
- To performing services on our behalf, including maintaining or servicing accounts, providing customer service, processing, or fulfilling orders and transactions, verifying customer information, processing payments, providing financing, providing analytic services, providing storage, or providing similar services on our behalf.
- To undertaking activities to verify or maintain the quality or safety of a product, service, or device that is owned, manufactured by, manufactured for, or controlled by us, and to improve, upgrade, or enhance the service or device that is owned, manufactured, manufactured for, or controlled by us.
- To collect and/or process Sensitive Personal Information where such collection or processing is not for the purpose of inferring characteristics about a consumer.
HOW WE PROTECT INFORMATION WE COLLECT
We build security into our system to help protect data from unauthorized access, disclosure, alteration, and destruction. We’re always looking for threats and take reasonable steps to respond to those threats, protecting the information users share with us. Of course, no method of Internet transmission or data storage can provide guaranteed protection to your information. If anything should ever happen to your information, we’ll let you know as soon as we can and try our best to make it right.
CHILDREN UNDER THE AGE OF 13
We do not knowingly collect any Personal Information from children under the age of 13 without parental consent, unless permitted by law. If we learn that a child under the age of 13 has provided us with Personal Information, we will delete that information in accordance with applicable laws.
CHILDREN UNDER THE AGE OF 16
Our Site is not intended for children under 16 years of age. No one under age 16 may provide any Personal Information on the Site. We do not knowingly collect Personal Information from children under 16, nor do we knowingly disclose Personal Information of children under 16 to third parties for valuable consideration or for cross-context behavioral advertising. If you are under 16, do not use or provide any information on the Site. If we learn we have collected or received Personal Information from a child under 16 without verification of parental consent, we will delete that information. If you believe we might have any information from or about a child under 16, please contact us.
YOUR PRIVACY RIGHTS AND CHOICES
The following describes your rights with respect to your Personal Information and explains how to exercise those rights.
RIGHT TO KNOW
You have the right to request that we disclose certain information to you about our collection and use of your Personal Information. The information you have the right to request is:
- The categories of Personal Information we have collected about you.
- The specific pieces of Personal Information we have collected about you.
- The categories of sources of the Personal Information we have collected about you.
- Our business purposes for collecting the Personal Information.
- Our business purposes for disclosing the Personal Information, as well as the categories of third parties to whom we have disclosed the information.
Please note that you can only make a verifiable request for access twice within a 12-month period.
California’s “Shine the Light” law (Civil Code Section § 1798.83) permits users of our Site that are California residents to request certain information regarding our disclosure of Personal Information to third parties for their direct marketing purposes. To make such a request, please complete the Webform, call us at our toll-free number 1-877-402-1739 or write us at our address listed on our webpage.
RIGHT TO CORRECT
You have the right to request that we correct any inaccurate Personal Information we maintain about you. You can also change any of your Personal Information in your account by editing your profile within your account or by contacting us here.
RIGHT TO DELETE
You have the right to request that we delete any of your Personal Information that we collected from you, subject to certain exceptions. Once we receive and confirm your verifiable consumer request, we will delete (and direct our service providers to delete) your Personal Information from our records, unless an exception applies.
Examples of circumstances in which we may deny a deletion request are (including if retaining the information is necessary for us or our service provider(s) to):
- Complete the transaction for which we collected the Personal Information, provide a good or service that you requested, take actions reasonably anticipated within the context of our ongoing business relationship with you, or otherwise perform our contract with you.
- Help to ensure the security and integrity of our Site.
- Enable solely internal uses that are reasonably aligned with consumer expectations based on the consumer’s relationship with us.
- Comply with a legal obligation.
EXERCISING YOUR RIGHT TO KNOW, RIGHT TO CORRECTION, OR RIGHT TO DELETION
To exercise your right to know, right to correction, or right to deletion as described above, please submit a verifiable consumer request to us by completing the Webform or calling our toll-free number 1-877-402-1739. Only you, or you authorized agent, may make a verifiable consumer request related to your Personal Information.
To submit a request, we require that you explain your relationship with us, specify your request type, and provide your name, email address, country, home address, the details of your request, and your date of birth. We use this information to identify responsive records and to verify your identity. To verify your identity, we use a Service Provider who may ask additional questions to verify your identity, including the last four digits of your social security number, and questions about physical addresses or locations that you have been associated with. Your request should include sufficient detail that allows us to properly understand, evaluate, and respond to it. Please note that we may require additional information from you to verify your identity and process your request.
If you choose to use an authorized agent to submit a request on your behalf, you must provide the agent written permission to do so and the agent must verify their own identity directly with us, in addition to the steps we would take if we processed your request directly. If the agent does not submit proof that they have been authorized by you to act on your behalf, we may deny the request.
We will only use Personal Information provided in a verifiable consumer request to verify the requestor’s identity or authority to make the request.
RIGHT TO OPT-OUT OF SALES AND SHARING
You have the right to direct us to not sell your Personal Information or to share your Personal Information for cross-context behavioral advertising (the “right to opt-out”). As indicated above, we do not sell or share the Personal Information of consumers we actually know are less than 16 years of age. To exercise the right to opt-out, you (or your authorized representative) may submit a request to us through the Site.
Visitors to the Site that select the link titled “Your Privacy Choices” may submit their request to opt-out on the Webform.
If you would like to exercise these rights, please complete this Webform or contact us at our toll-free number 1-877-402-1739.
CHOICES CONCERNING COOKIES AND OTHER TRACKING TECHNOLOGIES
Cookies, Web Beacons
You can turn off targeting cookies by toggling off targeting cookies on this Webform. Most web browsers automatically accept cookies, but you usually can change your browser to prevent the browser from accepting cookies. If you reject cookies, you may still use the Site, but your ability to use some areas and features/functions of the Site may be limited.
Please note that your cookie preferences are brand, browser, and device specific. Therefore, if you visit other Pharmavite brands, visit the brands of our subsidiaries, visit this site from a different browser or device, or clear your cookies, you will need to reset your cookie preferences.
We use Google Analytics to help us understand how our customers use the Site -- you can read more about how Google uses your Personal Information here: https://www.google.com/intl/en/policies/privacy/. You can opt-out of Google Analytics here: https://tools.google.com/dlpage/gaoptout.
As described above, we use your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you. For more information about how targeted advertising works, you can visit the Network Advertising Initiative’s (“NAI”) educational page at http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work.
You can opt out of targeted advertising on the following platforms by using the links below:
Other platforms may also allow you to opt out of target advertising. Please refer to those platform privacy policies for more information.
Browser Opt-Out Preference Signals
We will consider your user-enabled privacy controls, such as a browser plugin or privacy setting or other mechanism, to signal your choice to opt-out of the sale and sharing of your Personal Information. Such signals are brand, browser, and device specific.
YOUR MARKETING CHOICES
You may choose to stop receiving our newsletter or marketing emails by following the unsubscribe instructions included in these emails or contacting us here. If you have an account, you can select your preferences through your account settings.
RIGHT TO NON-DISCRIMINATION
- Deny you goods or services.
- Charge you different prices or rates for goods or services, including through granting discounts or other benefits, or imposing penalties.
- Provide you a different level or quality of goods or services.
- Suggest that you may receive a different price or rate for goods or services or a different level or quality of goods or services.
However, we may offer you certain financial incentives permitted by the law that can result in different prices, rates, or quality levels. Any legally permitted financial incentive we offer will reasonably relate to your Personal information’s value and contain written terms that describe the program’s material aspects. Participation in a financial incentive program requires your prior opt in consent, which you may revoke at any time.
LINKS TO THIRD-PARTY WEBSITES; SOCIAL MEDIA SITES
We may link to third-party websites and services that we do not operate and are outside of our control. We are not responsible for the security or privacy of any information collected by other websites or other services. Please exercise caution and review the privacy statements applicable to the third-party websites and services you use.
We may offer social sharing features or other integrated tools, which let you share actions you take with other media, and vice versa. The use of such features enables the sharing of information with your friends or the public, depending on the settings you establish with the third party that provides the social sharing feature. For more information about the purpose and scope of data collection and processing in connection with social sharing features, please visit the privacy policies of the third parties that provide these features.
If you have any questions or concerns regarding our Policy or any questions about the security at our Site, please contact us at our toll-free number 1-877-402-1739 or submit your questions or concerns here.