NORTHRIDGE, CALIF (March 31, 2008) – Many things in life are hard to swallow, but your vitamins shouldn’t be! Nature Made®, America’s number one-selling vitamin, mineral and supplement brand, introduces a new way to fuel the body with a complete product line in easy-to-swallow liquid softgel form. Specially formulated for easy absorption, the Nature Made® Liquid Softgel product line does not contain artificial flavors or preservatives and is available in six specific supplements: Multi Complete, Multi For Her, Calcium 600 mg with Vitamin D, Vitamin C 500 mg, Vitamin D 1,000 IU, and Super B-Complex.

“Our high-paced lifestyles and eat-on-the-run mentality have made it challenging for many Americans to obtain the recommended amounts of essential nutrients from diet alone. And many health experts agree that supplements can help ensure we get those nutrients,” says Lynn Laboranti, M.S. R.D., Nature Made consumer education specialist. “In addition to providing ‘health insurance’ for the body, Nature Made’s new line of liquid softgels will offer an enhanced vitamin experience for those who have trouble swallowing hard tablets.”

More than 40 percent of American adults have experienced difficulty swallowing pills, according to a study conducted by Harris Interactive. Nature Made® Liquid Softgels provide an easy alternative for consumers who have resorted to cutting hard tablets in half or ingesting powder-formulated vitamins. In fact, in a survey of 300 consumers in six major U.S. cities, softgels were more frequently chosen as easy to swallow than any other oral dosage form.

Consumers will have a chance to try the products with a free 14-day trial offer online at www.NatureMade.com. The Nature Made® Liquid Softgel product line includes:

Nature Made® Liquid Softgel Multi Complete
Nature Made Multi Complete is scientifically formulated for both men and women with 23 key vitamins and minerals, including antioxidants (vitamins A, C and E) to help reduce the aging effects from free radical damage; B vitamins to help convert food into energy; and vitamin C and zinc to maintain a healthy immune system.*

Nature Made® Liquid Softgel Multi For Her
Nature Made Multi For Her contains 23 key vitamins and minerals necessary for a woman’s good health, including vitamin D and calcium to help increase bone and muscle strength*, 150 percent of the daily value of folic acid for reproductive health, and 100 percent of the daily value of iron, essential for women younger than 50.*

Nature Made® Liquid Softgel Calcium 600 mg with Vitamin D
Specially formulated to increase calcium absorption, Nature Made Calcium 600 mg with Vitamin D helps build and maintain strong bones and teeth and may help prevent osteoporosis**. Adequate calcium in a healthful diet is important for teens, young adults and post menopausal women in promoting bone health. *

Nature Made® Liquid Softgel Vitamin C 500 mg
Nature Made Vitamin C 500 mg helps boost a healthy immune system by using the vitamin’s antioxidant properties to neutralize free radicals. Vitamin C also plays a key role in skin collagen production and helps the body absorb iron.*

Nature Made® Liquid Softgel Vitamin D 1,000 IU
Vitamin D has emerged as the “star supplement” because of its many nutritional benefits for both men and women, namely the proper absorption of calcium for strong bones and teeth as well as support of colon, prostate, and breast health. Nature Made Vitamin D 1,000 IU is the optimal amount for maximum strength bone and joint protection and is recommended for all adults, particularly those who don’t get enough sun, darker-skinned individuals and the elderly.*

Nature Made® Liquid Softgel Super B-Complex
Super B-Complex offers a combination of essential B vitamins for energy and proper functioning of the nervous system. Recommended for health and longevity, Nature Made Super B-Complex also helps maintain heart health and aids the body during times of stress.*

Nature Made Liquid Softgels are available nationwide at food, drug, and mass stores. Prices vary and are determined by individual retailers. For more information, consumers can visit www.NatureMade.com or call the consumer affairs hotline toll-free at 1-800-276-2878.

Note to editors: Product artwork and samples are available upon request.