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NATURE MADE ODORLESS FISH OIL TAKES HOME WOMAN’S DAY BEST IN BEAUTY & HEALTH AWARD

Release date: 6/29/2006

NATURE MADE ODORLESS FISH OIL TAKES HOME WOMAN’S DAY BEST IN BEAUTY & HEALTH AWARD

NORTHRIDGE, Calif. (June 29, 2006) — Pharmavite LLC announced today that Nature Made Odorless Fish Oil received the Woman’s Day Best in Beauty & Health Award in the Vitamins & Nutrition category at the National Association of Chain Drug Stores (NACDS) Marketplace in San Diego, Calif.

“Woman’s Day is a well-respected magazine that reaches our target consumer,” said Jim Lundeen, Pharmavite vice president, marketing. “We’re honored that Woman’s Day readers voted our Odorless Fish Oil number one.”

The awards, presented by Woman’s Day, NACDS and Chain Drug Review, recognized the best new products launched in 2005 in both the beauty and health O-T-C areas as voted on by more than 110,000 Woman’s Day Reader Network consumer panelists. All three products nominated were manufactured by Pharmavite, and included Nature Made OsteoRenew® and Nature's Resource® TrimuneTM. Readers chose the items they deemed most innovative to consumers. The winners will be featured in the August 14 issue of Chain Drug Review, on WomansDay.com and an upcoming issue of Woman’s Day.

Nature Made is the only broadline brand to offer a maximum strength, 1,200 mg supplement formulated to help control the fish burps and fishy aftertaste associated with conventional fish oil products. Nature Made Odorless Fish Oil is available at food, drug, mass and club stores nationwide. The manufacturer’s suggested retail price is $9.99 per 60-count bottle.

About Pharmavite For more than 30 years, Pharmavite has earned and maintained the trust of pharmacists, consumers, and retailers by manufacturing high-quality vitamins, minerals, herbs and other dietary supplements that are safe, effective and science-based. As an industry leader, Pharmavite adheres to manufacturing standards recommended by the United States Pharmacopeia (USP), a not-for-profit organization that has set pharmaceutical and dietary supplement quality standards since 1820. In addition, Pharmavite participates in USP’s Verification Program for dietary supplements.

The dietary supplement industry is regulated by the U.S. Food and Drug Administration and the Federal Trade Commission, as well as by government agencies in each of the 50 states.

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